Two truths and a lie:

1) I’ve run 6 half marathons.
2) I once opened for Beyoncé.
3) I’m from Knoxville, Tennessee.

The lie? I’ve only run 5.

I can claim opening for Beyoncé because I was part of a choir that performed right before she sang the national anthem at President Obama’s inauguration.

And that’s kind of the point.

Marketing isn’t always about saying something bigger. It’s about saying something right, in a way that makes people lean in.​
 
I’m Kaley - a marketing jack-of-all-trades focused on helping brands grow in ways that actually matter.
 
Originally from Knoxville, Tennessee, I spent several years in Los Angeles working across global brands like Adidas, Sephora, and Taco Bell, building campaigns designed to break through at scale.

In 2024, I moved back to Tennessee to be closer to family and now serve as Director of Marketing at Streamside Parks - a role that blends strategy, storytelling, and a constant excuse to explore new places.

My work is grounded in a simple belief: the most effective marketing today doesn’t come from being louder, it comes from being more precise.

The strongest brands don’t just chase attention; they understand exactly who they’re speaking to and meet them in the moments that matter. That often means finding what I think of as the white space, the overlooked opportunity, the cultural moment, or the insight hiding in plain sight.

I’ve seen firsthand how those moments, when executed well, translate directly into real growth.

Not everything has to start big. But it does have to be right.

I work with brands to:

1) Identify overlooked opportunities for growth
2) Clarify who their audience actually is (and where they already are) and 
3) Turn insight into strategy and execution that drives results.

Whether it’s a large-scale campaign or a small, strategic unlock, the goal is always the same: create work that moves people and drives meaningful impact.

Outside of work, I’ve always been driven by curiosity.

I fell in love with Italy one summer and haven’t stopped chasing that feeling since. I’m one of those people who loves running just as much as pizza, and I tend to sit somewhere between introvert and extrovert: I love people, but I do my best thinking alone. Travel continues to shape how I see the world, and in many ways, how I think about brands.

For as long as I can remember, I’ve believed in one simple idea: never stop growing, never stop learning.

To me, the biggest risk isn’t failure, it’s complacency.

The best work comes from staying curious, paying attention, and being willing to see things differently.

When your work is driven by that kind of energy, it stops feeling like a job and starts feeling like something worth building.

And somewhere along the way, between the campaigns, the travel, and the ideas, I’ve realized that’s really what I’m here to do.

Build things that matter.
Listen to people who care.
And continue evolving along the way.