Two truths and a lie:
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1. I’ve run 6 half marathons.

2. I once opened for Beyoncé.

3. I’m from Knoxville, Tennessee.

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The lie? I’ve only run 5.​

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I’ll always claim the Beyoncé one. I was part of a choir that performed right before she sang the national anthem at President Obama’s inauguration.
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And that’s kind of the point.
 
Marketing isn’t about saying something bigger.
It’s about saying something right, in a way that makes people lean in.
 
I’ve spent the last decade working across global brands and early-stage companies - from Adidas and Sephora to Taco Bell and the start-up world.
 
​Different budgets. Different teams. Different expectations. The pattern is always the same.​  The work that actually moves people is rarely the loudest. It’s the most precise.
 
I’ve seen firsthand how the smallest, most specific ideas can drive the biggest results.

One of my favorite examples started as a single tweet from Chrissy Teigen, one Taco Bell launch, and no budget. Just the right moment, seen clearly. It turned into a surge in sales and a wave of attention that far outperformed what was planned.
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Not everything has to start big, but it does have to be right. That's what keeps me in this work. I'd rather take a swing at something precise than play it safe and always wonder. The biggest risk in this business isn't failure, it's complacency.

  
The best work comes from staying curious and noticing what others overlook. From being willing to see things differently.

When you work that way, it stops feeling like a job, and starts feeling like something worth building.​